Flipkart positions gift cards as a B2B rewards and loyalty lever, with Minutes redemption
Flipkart is pitching customizable, bulk-purchased gift cards for corporate gifting, employee rewards and consumer promotions. The cards can also be redeemed on Flipkart Minutes, extending the proposition from marketplace shopping to quick-commerce essentials.
Flipkart is positioning its customizable, bulk-purchased gift cards as a digital corporate gifting, employee rewards, consumer promotion and loyalty tool, with redemption extending to Flipkart Minutes for quick-commerce essentials.
Why this matters
The gift-card push extends Flipkart Minutes as Flipkart also eyes a food-delivery pilot and plans a food-delivery launch, signaling broader use of its quick-commerce network.
Omni-channel remains steady at 1,485 signals over 90 days; no QoQ change figure is provided.
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