Myntra targets Indian diaspora abroad via Myntra Global, starting with Singapore
CEO Nandita Sinha says Myntra Global will chase the ~650,000-strong Indian community in Singapore, already drawing 30,000 users, while doubling down on an under-penetrated (<15%) domestic e-fashion market and a 100 million+ customer target at home.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global in Singapore targeting the Indian diaspora, while emphasizing continued domestic growth given India's under-penetrated e-fashion market and aspirational Gen Z shoppers.