Myntra takes over Mango's India distribution, to curate 25 stores and list exclusively online
Myntra secured master distribution and omni-channel management rights for Spanish fashion brand Mango in India, expanding from 8 to 25 stores while listing exclusively on Myntra and Jabong. The partnership targets tripling Mango's India business over five years.
Myntra secured master distribution and omni-channel management rights for Spanish fashion brand Mango in India, curating 25 stores and listing exclusively on Myntra and Jabong, aiming to triple Mango's India business over five years.
Why this matters
Follows Myntra's Singapore launch of Myntra Global targeting the Indian diaspora while doubling down on its India core. The Mango deal deepens that domestic omni-channel push, blending physical stores with exclusive online listings.
Omni-channel activity holding steady with 684 signals over the past 90 days.