Myntra takes over Mango's India business, to curate 25 stores and lead omni-channel push
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India. Beyond its 8 existing offline stores, the plan is to curate 25 stores across top cities while owning Mango's omni-channel strategy, targeting threefold India growth over the next five years.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, planning to curate 25 stores across top cities and manage its omni-channel strategy, targeting threefold India growth over five years.
Why this matters
The Mango takeover builds on Myntra's earlier move to manage Mango in India with 25 stores and exclusive online listing, and follows its Singapore launch chasing global growth while keeping India core.
Omni-channel activity steady with 680 signals in the last 90 days.