Myntra takes over Mango's India business, to curate 25 stores in omni-channel first
Myntra has secured master distribution and management rights for Spanish fashion brand Mango in India, the first time an e-commerce player runs a global brand's omni-channel strategy. Plans include growing from 8 to 25 stores over five years alongside exclusive Myntra and Jabong online listing, targeting 3x business growth.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, marking the first time an e-commerce player manages a global brand's omni-channel strategy. Plans include curating 25 stores and exclusive Myntra/Jabong listing over five years.
Why this matters
Following Myntra Global's Singapore launch targeting the Indian diaspora, the Mango deal marks a shift from home-market expansion to controlling a global brand's full omni-channel operation in India.
Omni-channel activity holds steady with 599 signals in the last 90 days.