Myntra takes master distribution rights for Mango in India, to curate 25 stores
Myntra becomes the first e-commerce player to manage a global brand's omni-channel strategy in India, securing master distribution and management rights for Spanish fashion label Mango. It plans to curate 25 retail stores over five years and list Mango exclusively on Myntra and Jabong.
Myntra secured master distribution and management rights for Spanish fashion brand Mango in India, becoming first e-commerce player to manage a global brand's omni-channel strategy. It will curate 25 Mango stores and list exclusively on Myntra/Jabong.
Why this matters
Myntra deepens its omni-channel push after launching a Singapore global arm targeting the Indian diaspora, now taking over Mango's India business to blend online exclusivity with physical retail expansion.
Omni-channel activity is steady with 681 signals in the last 90 days.