Myntra takes fashion play global with Singapore launch, keeps India as core growth engine
CEO Nandita Sinha unveils Myntra Global in Singapore, targeting the 650,000-strong Indian diaspora with 30,000 pre-launch users signed up. India remains central, with sub-15% e-fashion penetration and Gen Z framed as the long-term opportunity across a 100 million-plus customer base.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global launched in Singapore, targeting Indian diaspora, while reaffirming India focus—citing underpenetrated e-fashion and Gen Z as key growth opportunities.
Why this matters
Continues Myntra's international push after unveiling Myntra Global in Singapore for the Indian diaspora, alongside domestic moves like taking over Mango's India business to curate 25 stores over five years.
Retail-brand signals holding steady at 2,498 over the past 90 days.