Myntra Scales AI Across Customer, Seller and Supply Chain Operations

Myntra expanded AI capabilities spanning customer experience, seller enablement and supply chain, speeding onboarding and cutting catalogue generation from a day to four hours while producing 400-600 dynamic product videos daily.

— Filed Sat, 18 Jul, 2026, 16:28 IST · Source Apparel Resources India · Updated

Myntra expanded AI capabilities across customer experience, seller enablement and supply chain operations, enabling faster seller onboarding, cutting catalogue generation time from a day to four hours, and generating 400-600 dynamic product videos daily.

Why this matters

The AI scale-up follows CEO Nandita Sinha's global growth push anchored in India and the June 2025 launch of Myntra Global in Singapore, signaling operational investment to support expansion.

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