Myntra's June launch of Myntra Global in Singapore resurfaces, targeting Indian diaspora while doubling down on home market
Walmart-owned Myntra took its first step abroad with the June 2025 launch of Myntra Global in Singapore, tapping 650,000 Indians there, with 30,000 users signed up pre-launch. CEO Nandita Sinha stressed India remains core, citing sub-15% e-fashion penetration and Gen Z-led growth across fashion, beauty and lifestyle for its 100 million-plus customer base.
Walmart-owned Myntra is expanding globally, launching Myntra Global in Singapore to serve the Indian diaspora, while emphasizing continued India focus given low e-fashion penetration and Gen Z-led growth in fashion, beauty and lifestyle.
Why this matters
The Singapore launch marks Myntra's first international step, resurfacing alongside its AI push across shopping and seller ops that cut onboarding to 1-2 days, signaling parallel global expansion and domestic tech investment.
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