Myntra pushes global with Singapore launch, targets Indian diaspora while eyeing 100M home customers
CEO Nandita Sinha unveiled Myntra Global, targeting Singapore's 650,000-strong Indian diaspora with an initial 12-15% base and 30,000 early users. The Walmart-owned platform keeps India central, aiming to cross 100 million domestic customers as e-fashion penetration stays below 15%.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global in Singapore targeting the Indian diaspora, while emphasizing domestic e-fashion growth and aiming to reach over 100 million Indian customers.
Why this matters
Myntra's Singapore launch follows its move to take over Mango's India business and curate 25 stores over five years, signaling parallel global expansion and home-market consolidation.
Retail-company signals are accelerating, up 576,700% QoQ.