Myntra Logs 50% YoY Jump in Women's Occasion Wear Demand This Wedding Season

Myntra reported 50% year-on-year growth in women's occasion wear during the wedding season, with homegrown D2C brands driving a 1.8x surge in the category on its platform.

— Filed Tue, 7 Jul, 2026, 17:26 IST · Source Apparel Resources India · Updated

Myntra reported 50% year-on-year growth in women's occasion wear demand during the wedding season, with homegrown D2C brands driving a 1.8x rise in the category on its platform.