Myntra leads Father's Day 2026 push with M-Now instant gifting as brands lean on AI, emotion
Myntra, HDFC MF, Tata MF, UltraTech, DTDC and JioHotstar unveil Father's Day 2026 campaigns blending AI memory restoration, humour and storytelling. Myntra spotlights M-Now quick-commerce gifting; JioHotstar ties up with Swiggy on a BYD-led experience.
Brands including Myntra, HDFC MF, Tata MF, UltraTech, DTDC and JioHotstar roll out Father's Day 2026 campaigns blending AI memory restoration, humour and emotional storytelling, with Myntra promoting M-Now instant gifting and JioHotstar partnering Swiggy on a BYD experience.
Why this matters
Myntra extends its momentum from EORS, which drew 1.3x first-time shoppers with 55% demand from non-metros, by leveraging M-Now quick commerce for Father's Day gifting.
Retail-brand activity holds steady with 1,769 signals tracked in the last 90 days.
Also reported by
- ET Brand Equity — Same time