Myntra launches Myntra Global in Singapore, targets Indian diaspora while doubling down on India
Walmart-owned Myntra debuted Myntra Global on May 19, targeting 650,000 Indians in Singapore. Early traction shows 30,000 users from the market. With e-fashion penetration under 15% and 100 million-plus customers, CEO Nandita Sinha reaffirms India remains the core amid Gen Z-led growth.
Walmart-owned Myntra launched Myntra Global in Singapore targeting the Indian diaspora, reporting strong early traction while reaffirming India remains its core market amid underpenetrated e-fashion growth potential and Gen Z demand.