Myntra launches Myntra Global in Singapore, targets Indian diaspora while doubling down on domestic lead
Walmart-owned Myntra debuted Myntra Global in Singapore, courting the 650,000-strong Indian diaspora with 30,000 users already onboarded. CEO Nandita Sinha framed the move as incremental, keeping India's underpenetrated e-fashion market (sub-15%) and its 100 million-plus customer base at the strategic core.
Walmart-owned Myntra launched Myntra Global in Singapore targeting the Indian diaspora, while CEO Nandita Sinha reaffirmed focus on deepening domestic leadership in India's underpenetrated e-fashion, beauty, and lifestyle market.
Why this matters
The Singapore launch follows Myntra's push to broaden reach, alongside winning master distribution rights for Mango in India and curating 25 stores. Global expansion stays secondary to its underpenetrated domestic e-fashion lead.
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