Myntra launches Myntra Global in Singapore, targets Indian diaspora while doubling down on home market
CEO Nandita Sinha says Myntra Global debuts in Singapore, home to 650,000 Indians, drawing 30,000 pre-launch users. The platform targets 12-15% of the local Indian consumer base abroad while Myntra keeps India core, serving 100 million-plus customers amid sub-15% e-fashion penetration.
Myntra launches Myntra Global in Singapore targeting the Indian diaspora, reporting strong early traction, while CEO Nandita Sinha affirms deepening domestic leadership across fashion, beauty and lifestyle for 100 million-plus Indian customers.
Why this matters
Myntra's Singapore launch pairs global expansion with deeper India play, following its Mango master distribution win and omni-channel takeover of Mango's India business set to curate 25 stores.
Retail-brand activity steady with 2,481 signals over the past 90 days.