Myntra launches Myntra Global in Singapore, targets Indian diaspora while doubling down at home
CEO Nandita Sinha frames international growth as diaspora-led, opening in Singapore where 30,000 users signed up pre-launch to serve 650,000 Indians. India remains the core, with Myntra chasing 100 million-plus customers in an e-fashion market still under 15% penetrated.
Myntra CEO Nandita Sinha outlines global ambitions, having launched Myntra Global in Singapore to serve the Indian diaspora, while emphasizing continued dominance in India's underpenetrated e-fashion market targeting 100 million-plus customers.