Myntra launches Myntra Global in Singapore, targeting the Indian diaspora as growth engine
CEO Nandita Sinha kicks off international expansion via Myntra Global in Singapore, courting 650,000-plus resident Indians while keeping India at the core. The domestic bet leans on an underpenetrated e-fashion market (sub-15%) and aspirational Gen Z shoppers atop a 100 million-plus customer base.
Myntra CEO Nandita Sinha outlined global expansion starting with Myntra Global in Singapore targeting the Indian diaspora, while deepening domestic leadership in India's underpenetrated e-fashion market, especially among Gen Z aspirational shoppers.