Myntra launches Myntra Global in Singapore, targeting Indian diaspora while India stays core
CEO Nandita Sinha details Myntra Global's May 19 Singapore debut aimed at the city's 650,000 Indians, with 30,000 pre-launch signups and a 12-15% consumer base target. Domestically, the Walmart-owned platform doubles down on Gen Z, beauty and occasion-wear, leveraging 100M-plus customers amid sub-15% e-fashion penetration.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global launched in Singapore targeting the Indian diaspora, while reaffirming India as core market with focus on Gen Z, beauty, occasion-wear and deepening domestic leadership.
Why this matters
Myntra's Singapore launch marks its first international push, following domestic expansion moves like winning master distribution rights for Mango in India across 25 curated stores.
Retail-brand activity holds steady with 2,484 signals over the past 90 days.