Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha unveiled Myntra Global's May 19, 2025 Singapore debut, aimed at the city's 650,000 Indians, with 30,000 users already onboard. The Walmart-owned platform frames overseas growth as complementary to its core India play, where e-fashion penetration stays below 15% across a 100 million-plus customer base.
Myntra CEO Nandita Sinha outlines global expansion starting with Myntra Global's Singapore launch targeting Indian diaspora, while reinforcing domestic leadership in underpenetrated Indian e-fashion, beauty and lifestyle for 100 million-plus customers.
Why this matters
Myntra pairs overseas expansion with domestic moves, following its takeover of Mango's India business to curate 25 stores over five years. The Singapore launch signals diaspora-focused growth alongside a deeper India core push.
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