Myntra launches Myntra Global in Singapore, targeting Indian diaspora while keeping India core
CEO Nandita Sinha frames Myntra Global (launched Singapore May 19) as the first step of an international push aimed at the 650,000-strong Indian community, with 30,000 pre-launch signups and a 12-15% initial target share. Underpenetrated e-fashion and Gen Z growth anchor a path toward 100 million customers.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global (launched Singapore May 19) targeting Indian diaspora, while keeping India core, citing underpenetrated e-fashion and Gen Z growth potential toward 100 million customers.