Myntra launches Myntra Global in Singapore, targeting Indian diaspora while defending home turf
CEO Nandita Sinha frames international growth via Myntra Global's Singapore debut, aiming at 650,000 Indians there with early traction of 30,000 users. The play targets 12-15% of the diaspora as e-fashion penetration stays below 15% and Gen Z-led demand fuels a 100M-plus domestic base.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reinforcing domestic leadership amid underpenetrated Indian e-fashion and Gen Z-led aspirational demand across beauty, fashion and lifestyle.
Why this matters
The Singapore launch extends Myntra's expansion drive, following its Mango India master distribution win to curate 25 stores and its omni-channel takeover of Mango's India business.
Retail-company signals are accelerating, up 567900% QoQ.