Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha unveiled Myntra Global's Singapore debut aimed at the 650,000-strong Indian diaspora, with 30,000 users already onboarded. India stays core, with sub-15% e-fashion penetration and Gen Z demand for trendy fashion, beauty and lifestyle framing the growth thesis.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core, citing underpenetrated e-fashion and Gen Z demand for trendy fashion, beauty and lifestyle.
Why this matters
Reinforces Myntra's Singapore beachhead via Myntra Global, echoing CEO Nandita Sinha's global-growth push with India at the core, alongside recent AI scaling across customer, seller and supply chain operations.
Retail-brand signals accelerating, up +329000% QoQ.