Myntra launches Myntra Global in Singapore, targeting Indian diaspora while keeping India core
Walmart-owned Myntra has entered Singapore with Myntra Global, aiming at the 650,000-strong Indian diaspora. CEO Nandita Sinha cites 30,000 pre-launch signups and strong Gen Z demand, with an initial target of 12-15% of consumers. India remains central, with an ambition to serve 100M+ customers amid sub-15% e-fashion penetration.
Walmart-owned Myntra launched Myntra Global in Singapore, targeting the Indian diaspora while keeping India core. CEO Nandita Sinha cited strong early traction, Gen Z demand, and aims to serve 100M+ customers in India.