Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha lays out a dual-track strategy: cross-border expansion via Myntra Global's Singapore debut aimed at 650,000 resident Indians, alongside a domestic push into India's sub-15% penetrated e-fashion market and Gen Z shoppers, chasing 100 million-plus customers.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming domestic focus on India's underpenetrated e-fashion market and Gen Z shoppers, aiming for 100 million-plus customers.
Why this matters
The Singapore launch extends Myntra's recent expansion momentum, following its omni-channel move taking over Mango stores in India and winning Mango master distribution rights to curate 25 stores.
Retail-brand signals are accelerating, up 308,600% QoQ.