Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on home market
CEO Nandita Sinha frames the Singapore debut as the first step of an international push aimed at the city-state's 650,000 Indians, with 30,000 users already onboarded. Myntra still bets on India's under-15% e-fashion penetration and its 100M+ customer base as the core growth engine.
Myntra CEO Nandita Sinha outlined global expansion plans starting with Myntra Global's Singapore launch targeting the Indian diaspora, while emphasizing continued focus on deepening domestic leadership in India's underpenetrated e-fashion market.
Why this matters
Myntra's Singapore launch extends a busy stretch: it secured Rs 199 crore Yes Bank debt for its private-label push and won master rights to run Mango in India with 25 omni-channel stores planned.
Retail-brand signals are accelerating, up +307400% QoQ.