Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on domestic lead
CEO Nandita Sinha says Myntra Global, launched May 19 in Singapore, will court the 650,000-strong Indian community with 30,000 pre-launch signups and a 12-15% initial share target. Domestically, Myntra chases 100 million-plus customers in an e-fashion market still under 15% penetrated.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global (launched Singapore May 19) targeting the Indian diaspora, while reaffirming domestic leadership in underpenetrated Indian e-fashion, targeting 100 million-plus customers.
Why this matters
Myntra pairs its first overseas move with an India push, following recent wins like master distribution rights for Mango in India, where it plans to scale from 8 to 25 curated stores.
Retail-company signals are accelerating, up 574000% QoQ.