Myntra launches Myntra Global in Singapore, targeting Indian diaspora while doubling down on India core
CEO Nandita Sinha's Myntra Global went live in Singapore May 19, courting 650,000 resident Indians and 30,000 pre-launch signups. Aims for 12-15% of the diaspora consumer base as e-fashion penetration stays below 15%. India remains the anchor market with 100M+ customers and headroom in fashion, beauty and lifestyle.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global (launched Singapore May 19) targeting Indian diaspora, while reinforcing India as core market with growth potential in e-fashion, beauty and lifestyle for 100M+ customers.
Why this matters
Myntra's Singapore launch marks its first global push while it deepens its India lead. It follows moves like taking master distribution rights for Mango in India and plans to curate 25 stores.
retail-brand steady with 2,438 signals in the last 90 days.