Myntra launches global arm in Singapore, targets diaspora while doubling down on India core
CEO Nandita Sinha unveils Myntra Global, debuting in Singapore to serve 650,000 Indians there with 30,000 pre-launch signups. The Walmart-owned platform bets on India's sub-15% e-fashion penetration and Gen Z demand to push toward 100 million-plus customers.
Myntra CEO Nandita Sinha outlines global expansion beginning with Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core market amid underpenetrated e-fashion and Gen Z growth potential.
Why this matters
Myntra pairs its Singapore diaspora push with domestic gains, having recently won master distribution rights for Mango in India and plans to scale Mango stores from 8 to 25.
Retail-company signals accelerating at +575400% QoQ.