Myntra Goes Global with Singapore Launch, Targets Indian Diaspora While Keeping India Core
Myntra Global debuts in Singapore, courting 650,000 Indians there with 30,000 users already onboard and a 12-15% initial target. CEO Nandita Sinha frames the move as diaspora-led while India remains core, betting on sub-15% e-fashion penetration and Gen Z aspirational spend toward 100 million customers.
Myntra CEO Nandita Sinha detailed the platform's global foray via Myntra Global's Singapore launch targeting the Indian diaspora, while affirming India remains core amid underpenetrated e-fashion and Gen Z-led aspirational spending growth.
Why this matters
The Singapore launch follows Myntra's diaspora-focused Myntra Global rollout and its move to secure master rights for Mango in India with 25 omni-channel stores, signaling parallel domestic and international expansion.
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