Myntra goes global with Singapore launch, targets 650,000-strong Indian diaspora
Walmart-owned Myntra debuts Myntra Global in Singapore, courting the Indian diaspora with 30,000 pre-launch signups and a 12-15% consumer-base target. CEO Nandita Sinha stresses India stays core, betting on a sub-15% e-fashion penetration market and 100 million-plus existing customers.
Myntra CEO Nandita Sinha detailed the Walmart-owned platform's global foray via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming commitment to deepening domestic leadership in India's underpenetrated e-fashion market.