Myntra goes global with Singapore launch, targets 100M Indian customers at home
CEO Nandita Sinha details Myntra Global's Singapore debut aimed at the 650,000-strong Indian diaspora, while doubling down on domestic leadership. India's e-fashion penetration remains below 15%, leaving room to scale toward a 100 million customer target.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while emphasizing deepening domestic leadership to reach 100 million Indian customers amid underpenetrated e-fashion market.
Why this matters
The Singapore launch extends Myntra's momentum after a 1.8x D2C demand surge and a 50% Y-o-Y jump in women's occasion wear, pairing global expansion with continued domestic leadership.
Retail-brand activity holds steady with 2,517 signals over the past 90 days.