Myntra goes global with Singapore launch, courts Indian diaspora while doubling down on home market
CEO Nandita Sinha detailed Myntra Global's Singapore debut targeting 650,000 resident Indians, with 30,000 users signed up pre-launch. India stays core, banking on sub-15% e-fashion penetration and Gen Z demand across its 100 million+ customer base.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming India as core, citing underpenetrated e-fashion and Gen Z demand as key domestic growth opportunities.
Why this matters
Myntra's first international move via Myntra Global in Singapore courts the Indian diaspora while it defends home turf, betting on sub-15% e-fashion penetration and Gen Z demand across 100M+ Indian customers.
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