Myntra Goes Global via Singapore, Targets Indian Diaspora While Holding India Core
CEO Nandita Sinha launches Myntra Global in Singapore, aiming at ~650,000 Indians there with 30,000 pre-launch users. The Walmart-owned platform reaffirms domestic leadership in India's under-15% penetrated e-fashion market, courting Gen Z among its 100 million-plus customers.
Myntra CEO Nandita Sinha outlines global expansion via Myntra Global's Singapore launch targeting the Indian diaspora, while reaffirming domestic leadership in India's underpenetrated e-fashion market and focus on Gen Z shoppers.