Myntra Goes Global via Singapore Launch, Targets Indian Diaspora While Anchoring at Home
Myntra Global launched in Singapore on May 19, targeting the 650,000-strong Indian diaspora after 30,000 pre-launch signups. CEO Nandita Sinha aims for 12-15% initial consumer capture abroad while keeping domestic focus on Gen Z, beauty, and lifestyle, chasing 100 million-plus Indian customers.
Myntra CEO Nandita Sinha outlined global expansion via Myntra Global (launched Singapore May 19) targeting the Indian diaspora, while reaffirming domestic focus on Gen Z, beauty, and lifestyle, aiming to serve 100 million-plus Indian customers.
Why this matters
Myntra's Singapore launch marks its first overseas push via Myntra Global while keeping India as its core market. It follows recent moves to expand influence at home, including taking over Mango India and curating 25 omni-channel stores.
Retail-brand activity is steady, with 2,467 signals tracked over the past 90 days.