Myntra EORS pulls 1.3X first-time shoppers, with 55% demand from non-metros
Myntra's End of Reason Sale logged 1.3X growth in first-time buyers, 55% from non-metros. D2C brands on Rising Stars rose 40%, with Mamaearth and Powerlook surging 70%+. M-Now 30-minute delivery now spans 11 cities; FWD catalog crosses 700,000 styles.
Myntra's End of Reason Sale saw 1.3X growth in first-time shoppers, with 55% from non-metros. D2C brands under Rising Stars grew 40%; Mamaearth and Powerlook surged 70%+. M-Now 30-minute delivery expanded across 11 cities.