Myntra Beauty adds K-Beauty brands Seapuri and Frankly via kindlife tie-up
Myntra Beauty has expanded its K-Beauty portfolio with Korean brands Seapuri and Frankly through a partnership with kindlife, tapping rising Indian demand for Korean skincare, haircare and lashcare products.
Myntra Beauty expanded its K-Beauty portfolio with Korean brands Seapuri and Frankly via a partnership with kindlife, responding to rising Indian demand for Korean skincare, haircare and lashcare products.
Why this matters
Myntra continues building scale across formats, from a dedicated iPhone shopping app to a global push via Singapore and an EORS event that drew 1.3x more first-time shoppers, with the kindlife tie-up deepening its beauty assortment.
Retail-brand activity is steady with 2,075 signals logged in the last 90 days.