Mother Dairy debuts biodegradable milk pouch in Delhi-NCR, eyes ₹24,000 cr by FY27
Mother Dairy rolls out India's first naturally degradable milk pouch on June 5, starting with its cow milk variant in Delhi-NCR. The pouch breaks down into bioavailable wax post-use. Brand reports 30% summer sales growth, rules out further hikes after recent ₹2/litre rise, and targets 20% growth to hit ₹24,000 cr revenue by FY27.
Mother Dairy launches naturally biodegradable milk pouch in Delhi-NCR from June 5 via its cow milk variant. Reports 30% summer sales growth, rules out further price hikes after recent ₹2/litre increase, targets ₹24,000 crore revenue by FY27.
Why this matters
Builds on Mother Dairy's summer momentum, where heatwave doubled cold beverage and ice-cream demand. The biodegradable pouch signals sustainability push alongside aggressive FY27 revenue targets.
Retail-brand activity steady with 879 signals over the last 90 days.