Dairy beverages surge this summer as Amul, Mother Dairy and Smoodh ride health and affordability trends
India's dairy-based beverage segment is posting strong double-digit summer growth, with players citing 40-45% beverage gains, 60% MoM buttermilk growth in June and rising demand for flavoured milk, lassi and probiotic chaach. Health positioning, ₹10 price points and distribution expansion are key drivers.
Indian dairy-based beverages (buttermilk, lassi, flavoured milk, haldi doodh) see high double-digit summer growth. Amul, Mother Dairy, Parle Agro's Smoodh and Parag Milk Foods cite health trends, distribution expansion and affordable pricing driving demand.