India's dairy majors pivot to value-added products as organised VAP market nearly doubles to Rs 1.46 lakh crore by FY25
Mother Dairy, Amul, Hatsun, Heritage Foods and Milky Mist ramp up curd, ghee, paneer and protein lines for margin growth; Mother Dairy's VAP revenue almost doubled from Rs 10,450 crore (FY20) to Rs 20,300 crore (FY26), now 28% of dairy sales.
Indian dairy majors (Mother Dairy, Amul, Hatsun, Heritage Foods, Milky Mist, Godrej Jersey, Nestlé India, Parag Milk Foods) pivot to value-added products—curd, ghee, paneer, protein—for higher margins amid commoditized milk market.