Modi's Melody gift to Meloni hands Parle's ₹1 toffee a viral diplomatic moment
PM Modi gifting Parle's legacy Melody toffee to Italian PM Giorgia Meloni during his Rome visit triggered a meme wave across Indian social media. The unscripted endorsement has put unexpected spotlight on the ₹1 chocolate-toffee, a decades-old Parle staple, reviving nostalgia and conversation around heritage Indian FMCG brands.
Parle's ₹1 Melody toffee trended on Indian social media after PM Modi gifted a packet to Italian PM Giorgia Meloni during his Rome visit, generating viral memes and unexpected brand visibility for the legacy confectionery.