Parle Melody rides 'Modi-Meloni' viral moment as India toffee exports hit ₹132 cr, up 166% in 12 years
India's toffee exports surged from ₹49.68 cr in FY14 to ₹132 cr in FY26, a 166% jump flagged by commerce minister Piyush Goyal. The data landed alongside a viral 'Melodi' moment after PM Modi gifted Parle Melody toffees to Italian PM Giorgia Meloni, triggering e-commerce stockouts and renewed export-narrative tailwind for Indian confectionery brands.
India's toffee exports surged from ₹49.68 cr in FY14 to ₹132 cr in FY26, a 166% jump flagged by commerce minister Piyush Goyal. The data landed alongside a vira
Business Today · Latest · 5/21/2026, 12:26:29 PM · Ask about this →