Modenik Lifestyle leans into premiumisation as Enamor becomes fastest-growing brand
Modenik Lifestyle is doubling down on premiumisation, with women's lingerie brand Enamor emerging as its fastest-growing business and a key long-term growth pillar, CEO Shekhar Tewari said. The group's portfolio also spans Dixcy Scott and Levi's Innerwear.
Modenik Lifestyle is accelerating premiumisation, with women's lingerie brand Enamor emerging as its fastest-growing business and a key long-term growth pillar, per CEO Shekhar Tewari. Portfolio includes Enamor, Dixcy Scott and Levi's Innerwear.
Why this matters
Reinforces Modenik's premium pivot flagged earlier via Enamor's 200-store EBO push, with the women's lingerie brand now formally identified as the group's growth engine alongside Dixcy Scott and Levi's Innerwear.
Retail-brand activity steady at 1,177 signals over the last 90 days.