Advent-backed Modenik bets on legacy innerwear brands to fight Page, Reliance in India
Modenik Lifestyle is expanding exclusive stores beyond 100 and pushing premium brands Enamor, Dixcy Scott, Slimz and Levi's. FY25 revenue hit ₹1,224 crore as net loss narrowed to ₹24.8 crore from ₹50.8 crore, with e-commerce now over 30% of Enamor's revenue amid rising competition.
Advent-backed Modenik Lifestyle bets on legacy innerwear brands Enamor, Dixcy Scott, Slimz and Levi's, expanding exclusive stores beyond 100 and premium portfolio amid intensifying competition from Page, Reliance Retail, ABFRL, Trent and digital-first players.