Advent-backed Modenik bets on legacy innerwear brands, exits outerwear in India's ₹90,000 cr battle
Modenik Lifestyle is doubling down on Enamor, Dixcy Scott and Slimz while exiting outerwear, planning 100+ exclusive stores. FY25 revenue hit ₹1,224 cr with net loss narrowing to ₹24.8 cr from ₹50.8 cr, even as Page, Reliance, ABFRL and Trent crowd the space.
Advent-backed Modenik Lifestyle is doubling down on its legacy innerwear brands (Enamor, Dixcy Scott, Slimz, Levi's), exiting outerwear to focus on innerwear, expanding to 100+ exclusive stores amid intense competition from Page, Reliance, ABFRL and Trent.
Why this matters
Modenik continues its premium innerwear pivot, with Enamor as fastest-growing brand and a prior 200-store EBO push, now sharpening focus by exiting outerwear to fight Page and Reliance.
Retail-company signals accelerating at +445200% QoQ.