Mercedes-Benz banks on younger Indian buyers, multi-powertrain push toward 2039 all-electric goal
Global sales chief says India's top-end demand is strong, with buyers averaging late-30s and EVs at 20% of premium sales. The brand keeps a profitable-growth stance, leaning on plug-in hybrids while holding its 2039 all-electric ambition amid uncertain EV timing.
Mercedes-Benz global sales head discusses India's luxury car market, noting younger buyers, strong top-end and EV demand, and a multi-powertrain strategy including plug-in hybrids while maintaining its profitable-growth approach and 2039 all-electric ambition.
Why this matters
Reinforces India's rising importance after it cracked Mercedes-Benz's top 15 global markets and top 5 for Maybach, plus the recent CLA 250+ EV launch at ₹59 lakh targeting premium EV rivals.
Leadership signals steady at 454 in the past 90 days.
Also reported by
- Forbes India — 1h after first sighting