Radiowalla adds in-store fragrance to its sensory retail media play
The in-store media provider, serving 700+ brands across 33,000+ locations with 50%+ market share, is piloting scent marketing in 5 to 10 stores. A wider rollout is slated for the next 1-2 months, with Tier 2/3 markets in focus.
Radiowalla Network, an in-store media solutions provider serving 700+ brands across 33,000+ locations, expands into in-store fragrance for multisensorial retail experiences, piloting now with wider rollout in 1-2 months and eyeing Tier 2/3 growth.