Tesla Sells Under 500 Model Y Units in Debut India Year, Trailing BMW and Mercedes

Tesla moved fewer than 500 Model Y units in its first India year (Sept 2025-June 2026), far behind BMW's 3,433 and Mercedes' 1,116. High CBU import duties of 100-110%, a single-model lineup and just five experience centres capped premium EV traction at under 50 vehicles a month.

— Filed Fri, 17 Jul, 2026, 18:49 IST · Source NDTV Profit · Updated

Tesla sold under 500 Model Y units in its first India year (Sept 2025-June 2026), trailing BMW and Mercedes. High CBU import duties, single-model portfolio and just five experience centres limited its premium EV competitiveness.

Why this matters

Tesla's soft 486-unit debut follows infrastructure moves like a 33,000 sq ft Gurugram service hub and North India's first destination charging site at Delhi's CITYWALK, showing footprint outpacing sales.

Retail-brand signals are accelerating, up 318,500% QoQ.