Tesla sells just 486 cars in first year in India, trailing BMW and Mercedes in luxury EVs
One year after its July 2025 debut, Tesla has registered only 486 cars, with June sales at 35 units. Import-driven pricing on its single Model Y line (Rs 59.89-61.99 lakh) leaves it holding just 4.4% of the luxury EV market versus BMW's 60.8% and Mercedes' 29.1%, even as India's broader EV penetration hits 7.7%.
A year after its India debut, Tesla has registered just 486 cars, trailing BMW and Mercedes in luxury EVs. High import-driven prices, single-model portfolio, and limited sales/service reach hamper uptake as India's EV boom plays out below its price point.
Why this matters
Tesla's weak sales come despite aggressive India expansion: a 33,000 sq ft Gurugram hub, North India's first destination charging site, and a Delhi pop-up store at Nexus Select CITYWALK, showing infrastructure investment outpacing demand.
Retail-brand signals are accelerating, up 301,000% QoQ.