Meesho’s reseller model continues to pull unorganised Indian retail into digital commerce
Meesho is positioning its social-commerce platform as a route for small sellers and resellers to access digital retail, extending its role in India’s largely unorganised commerce ecosystem.
Meesho is described as reshaping India’s unorganised retail sector by enabling resellers, highlighting its social-commerce model and role in bringing small sellers and entrepreneurs into digital commerce.
Why this matters
Meesho's latest positioning follows recent signals on its reseller bet to reshape unorganised retail and a resurfaced October 2019 move to digitise the sector.
Retail-company signals are accelerating, up +220933% QoQ.