Meesho’s reseller-led social commerce model, resurfacing a October 2019 move, digitises India’s unorganised retail
Meesho’s platform model, first detailed back in October 2019, enables independent resellers to market and sell products through social channels, extending digital commerce tools to India’s fragmented, unorganised retail ecosystem.
Meesho’s platform model aims to digitise and strengthen India’s unorganised retail sector by enabling resellers to market and sell products through social commerce.
Why this matters
The October 2019 model aligns with recent signals that Meesho is spotlighting and doubling down on reseller-led social commerce to reach India’s unorganised retail market.
Retail-company signals are accelerating, up +220817% QoQ.